Online Publishers Association

	*Online Publishers Association Unveils New Research - “A Sense of Place: Why* Environments Matter” from its 2010 Eyes on the Internet research tour** (view press release) \| PDF
	Online Publishers Association Kicks Off 2010 Eyes on the Internet Tour on June 16 (view press release)
	New Research Uncovers Findings In Online Ad Effectiveness: Ad Placement Matters When Building Brands Online (view press release) \| PDF

June 30, 2010
A Sense of Place, Why Environments Matter PDF | Press Release

April 27, 2010
Improving Ad Performance Online: The Impact of Advertising on Content Sites PDF | Press Release

August 13, 2009
New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers PDF | Press Release

June 25, 2009
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online PDF | Press Release

January 8, 2009
Improving Ad Performance Online:The Impact of Advertising on Quality Content Sites Wave 2 PDF | Press Release

August 19, 2008
Local Online Media: From Advertising to Action PDF | Press Release

July 30, 2008
Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites PDF | Press Release

June 24, 2010
The Social Networking Explosion: Ad Revenue Outlook View | Borrell Associates

June 22, 2010
Nielsen Three Screen Report View | Nielsen

June 7, 2010
MAGNAGLOBAL Online Advertising Forecast View | Magna

June 3, 2010
The State of Online Video View | Pew Research Center

April 7, 2010
IAB Internet Advertising Revenue Report 2009 View | IAB/PwC

March 15, 2010
State of the News Media 2010 View | Journalism.org

March 11, 2010
How Online Advertising Works: Whither the Click in Europe View | comScore

Research from the
June 2010 Eyes on the Internet Research Tour:

A Sense of Place: Why Environments Matter

Latest News

August 24, 2010	Forecast: Online Ads to Outpace All Other Categories Mediaweek

August 17, 2010	Media Sites Boost Advertiser Credibility Marketing Charts

August 3, 2010	Mobile Video to Double Reach by 2013 eMarketer

June 24, 2010	Group M Increases Global Ad Spending Expectation for 2010 AdAge

June 21, 2010	Millenial Media: iPad Ad Requests Soared in May paidContent

June 9, 2010	Online Video Viewing Shifts to Long-Form Content eMarketer

June 6, 2010	Making the Display Case Mediaweek

April 22, 2010	Newspaper Companies Drew Record Traffic in Q1 2010 Editor & Publisher

April 22, 2010	Study: Marketers Shifting Online Budgets to Content Sites AdAge

April 7, 2010	Optimism for US Online Ad Spend eMarketer

April 6, 2010	Brand Info Online Attracts Consumers to Act MediaPost

March 29, 2010	Viewers Will Tolerate More Ad Time During Online Video BizReport

March 8, 2010	Digital Lift-Off Forbes.com

More Online News

	Jun10	Jul10	%Chg
Commerce	10.6%	11.3%	6.6
Communications	19.9%	20.8%	4.5
Community	28.2%	25.5%	9.6
Content	37.0%	37.8%	2.2
Search	4.4%	4.6%	4.5

July 2010 Findings

Content's share of time has reached a 2010 high – the largest share of any category this year.

Community had its largest decrease in share of time ever, driven by declines at Facebook (-14%) and Myspace.com (-17%).

Commerce’s share of time reached a 2010 high, with Etsy (+76%), MathXL (+38%), and Symantec (+35%) having the largest increases in time spent.

Search’s share of time had its largest increase since 2008, spurred by Bing (+22%) and Ask (8%).

More Info

Consumer Reports

Chief eServices Architect

Location: Yonkers, NY

Category: IT Operations & Engineering

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